Currently full professor in intelligent robotics and innovation management at the Technical University of Cluj-Napoca, Stelian Brad comes up with a complex background of about 20 years in software industry, as product or project manager, CEO, entrepreneur and mentor. He is the president of Cluj IT cluster and chairman of the international cluster network 3B ICT. Stelian holds a PhD in robotics and a PhD in economics. Till now, he had the chance to lead or to be involved in 150+ research and innovation projects, as well as many institutional development initiatives. His current technological focus is on disruptive product-service systems, industry 4.0 and robotic intelligence. On entrepreneurial side, Stelian is leading various initiatives towards collaborative and polycentric innovations, business internationalization, and international and cross-industry strategic alliances. He is also reporting contributions in consultancy projects for communities and companies on shared value, smart specialization, and digital transformation.